JAMES SEBRING

I led the brand evolution of Old Navy’s retail architecture and store design. I also acted as the lead for Flagship store design and for the restaurant design / concept development of the themed restaurant food concept–Torpedo Joe’s.

I led creative teams across all consumer channels. Departments include Creative Services, Copywriting, Photography and Video, Visual Merchandising, Store Design, Construction and Assortment Planning.

I reimagined every aspect of the FYE brand - transitioning it from a media retailer to an entertainment industry pop-shop.

I led the transformation of the specialty retail brands, Wet Seal, Wet Seal Plus, & Arden B., through the creative reinvention of store and fixture design.

I provided design services for key areas of this action sports and apparel brand’s Irvine Spectrum Flagship store including cash wrap, shoe display, and feature elements.

Orchestrated the rebranding of this specialty apparel retailer via creative redesign of the store environment, in-store graphics, campaign photography, windows, and catalog.

I designed all of the creative elements for Coldwater Creek’s new retail brand and store concept.

I designed the storefront and showroom for this homegoods and accessory retailer’s fist physical retail space.

I designed the product design office in SOHO New York City.

Ideated, created and art directed all seasonal photography campaigns for the Wet Seal brand.

I orchestrated the rebranding of this specialty apparel retailer through the reinvention of its campaign photography, as well as many other creative elements.

Images from this fashion photography campaign for WetSeal’s Arden B. brand are an example of my ability to lead innovative creative direction.

I have designed visually exciting windows for many leading retail brands.

This is a collection of tables I designed for Twyne, a new sub-brand of Coldwater Creek catering to a younger, more fashion conscious customer.

I helped Trans World Entertainment garner new customer through pop-up store opportunities for its brand, F.Y.E. Here are a few of the designs I created and implemented.

This is a sampling of weekly emails my creative team produced.

I led the creative redevelopment of the website for many brands, such as Wet Seal, Trans World Entertainment, and Wearable Impact.

We were able to increase new email customers by 60% through a strategy pivot that used emotional, non-promotional messaging.

This is a sampling of design sketches and completed projects I worked on/designed prior to my concentration in retail design.

This is a sampling of seasonal marketing videos I have produced.

We partnered with cereal producers and studios to create a series of branded collector cereals.